Corporate Social Responsibility in Human Resource Management.

 Corporate Social Responsibility ( CSR ) in Human Resource Management.

Corporate Social Responsibility ( CSR ) is an assist, support, or a self-commitment from an organization to enhance the well-being of the community, conserve the environment, or improve the way of living of employment in the own company. CSR project can drive the humanitarian programs that create a great impact on the company image. Also, CSR can be an environment sustainability or conservation project that get recognition at the globally presence. Or else CSR program can be a program that uplift the lifestyle of their own employees. Ultimate expectation of CSR program is to ensure the well-being of the society and obtained good recognition to the company from the community too. Most of the leading companies in the world are placed their brand image in the global presence through taking over the social responsibilities.

World Business Council for Sustainable development explained the CSR as continuing commitment by business to behave ethically and economic development while improving the quality of life of the employees and their families as well as the local community and society at large (Okpara & Idowu, 2013).

CSR concept aims on the corporate self-guidelines mainly correlated with ethical issues, human rights, health & safety, environmental protection, social & environmental reporting, and charitable initiatives involving support for community projects and goodwill (Simons, 2011)

 

Human Resources Management involvement in CSR activities

Human Resource management is the key driving mechanism of CSR activities in an organization. That must be a value adding activity to both community as well as the organization. Leadership can be suggested a CSR activity, based on the understanding of the community requirements, and needs to get certain advantages. In great organizations, CSR project performance have assigned as a critical performance indicator for the HRM leadership. Therefore, most HRM leadership has put their fullest effort to drive projects and return positive results to the organization. In this case HRM leadership focus critically on below areas to develop CSR projects and show great perforce by introduce new concepts through these areas.

·       People - support to enhance the well-being of community.

Understanding the social requirements, HRM take initiatives to develop and organize the activities. They can be focused and fulfilled the basic needs of community such as shelter and sanitation, as well as some next level requirements like provide solution for the noneducation, nonhygienic, and unemployment of the society. Sometimes they must immediately take actions for resettlement of people due to natural disasters as well. But some Non-government organizations might focus on to solve the highest-level requirements such as ethnic problems, religious problems.   

·       Planet - support to maintain or sustain the environment.

In the modern world, everyone’s focus is to conserve the world. Because human activities have impacted drastically on natural resources. Environmental pollution, ocean pollution, soil pollution, air pollution and disasters to forest and animals are mainly focus areas. To reduce these impact certain initiatives has been taken in the global context. Organization developed forums and policies to come to an agreement and signed off some code of conducts to reduce their impact to the environment and the nature. In these initiatives also, HR management has given leadership and drive with massive and attractive projects to conserve the environment in each aspect.

 

Key driving mechanism of HRM in CSR

Driving a mega scale CSR activity is not an easy task for an organization. To make the activity success, each employee should contribute level of their best for the event. Therefore, HRM should develop proper policies and sustainable practices with the support of employees. Prepare the mindset and attitude of the employees are the crucial part for a great achievement. Build the interest to support to the community and get self-satisfaction from the task also great winning fact from the employee perspective. To drive this, HRM put their fullest effort and mind time. Therefore, aligning the total employees to a one direction is the most successful secret behind in a great CSR project.

Also engage with the community and spread a good image of the company, read the social perception about the company, and take necessary action to change into right platforms are key approaches of HRM in a CSR activity. By building up a relationship with the community, that supported lot for the stability of the organization. Community blessing always encourage the growth of the business.

In addition to that, HR use the CSR project as great opportunity to attract employees to the organization. HR management has introduced the people who have the right skill, attitude, talent, and other attributes that nourish the business environment with the support of these CSR activities. Therefore, HRM leadership is an important and influencing factor for a successful launch of CSR activities in an organization.

 

Conclusion

As a great organization, support for the well-being of the communities, commitment to conserve the environment and the nature and uplift lifestyle of the own employees are key responsibilities. Therefore, most leading organizations involve providing some solutions to improve these areas. This approach called as Corporate social responsibility. Clever leaderships use this as an opportunity to strategically grow the business, establish a good image in the global presence, and good talent to the organization as an indirect return from the CSR projects. To give the leadership to this massive task, HRM taking the commanding role of the organization.    

 

References

Okpara, J. O., & Idowu, S. O. (2013). Corporate Social Responsibility - Challenges, Opportunities and Strategies for 21st Century Leaders. New York: Springer Berlin Heidelberg.

Rasche, A., Moon, J., & Morsing, M. (2017). Corporate Social Responsibility - Strategy, Communication, Governance. Cambridge: Cambridge University Press.

Simons, R. (2011). Human Resource Management - Issues, Challenges and Opportunities. Oakville: Apple Academic Press Inc.

Tran, H. (2021, August 24). https://www.irh-partner.com/en/home/. Retrieved from https://www.irh-partner.com/en/the-benefits-of-csr-in-hrm/